Introduction

Foods from Spain's role is to promote exports of Spanish food products to the UK marketplace, introducing new products and developing the market for more established ones.

We take a varied strategic approach to the task, from working with Spanish producers and exporters and British importers and distributors, helping each side source products or find distribution channels, to arranging product promotions.

These in turn range from generic to product-specific promotions, in-store or through the media and are frequently run in close collaboration with groups of producers.

• British shoppers go mad for Picota
• National Primary Schools Competition: all entries now in
• In season: Picota cherries

Picota cherries head for record season in Britain

Sales of Picota cherries have rocketed during the first two weeks of their 2010 season, setting the fruit up for its strongest ever year in the British market.  

 

Foods from Spain is supporting the fruit with its annual promotional push on the fruit, which includes shopper tasting sessions of Picota cherries, on-pack competitions and offers, as well as advertising at the point-of-sale and on retailers’ websites.

A Picota cherry recipe video demonstration with Rowley Leigh, head chef of Le Cafe Anglais in London, can be seen here: Demonstration video