Foods From Spain

Picota Cherries Persimon Plums Raspberries & Strawberries Cherimoya

In-store Competitions National Primary Schools Competition Young Spanish Chef of the Year Spanish Holiday Discount Offer

Introduction

Foods from Spain's role is to promote exports of Spanish food products to the UK marketplace, introducing new products and developing the market for more established ones.

We take a varied strategic approach to the task, from working with Spanish producers and exporters and British importers and distributors, helping each side source products or find distribution channels, to arranging product promotions.

These in turn range from generic to product-specific promotions, in-store or through the media and are frequently run in close collaboration with groups of producers.

Foods from Spain wins fresh produce award double

Foods from Spain has won two awards for its campaign to promote fresh Spanish produce, the Marketing Campaign of the Year and 5-a-day Supporter of the Year.

The campaign aims to raise consumer awareness in the UK of the provenance and seasonality of specific Spanish fresh produce lines - and of Spanish produce in general throughout the year. The campaign included promotions on packs of Spanish fresh produce, recipe and information booklets, in-store tasting events and point-of-sale advertising; supported by advertorials, advertising and public relations in the consumer and trade media.