Foods From Spain

Picota Cherries Persimon Plums Berries Cherimoya

In-store Promotions National Primary Schools Competition Young Spanish Chef of the Year

Foods from Spain unveils new look for 2008 integrated promotional campaign on fresh produce

May 13^th, 2008

Foods from Spain has released details of its integrated campaign for fresh produce for 2008.

The campaign contains promotional activity on several of Spain’s leading products, including Picota cherries, plums, persimon, cherimoya and strawberries and raspberries, as well as a generic promotion across all Spanish produce. It features new creative work, introduces new elements to each campaign, and marks four years of integrated promotion in the category by Foods from Spain.

The Picota cherry campaign will include advertising in stores and retailers’ in house publications, as well as an in-pack information and recipe leaflet, on-pack promotions such as the highly popular ‘free bottle of Cava’ promotion, and public relations activity in the trade and consumer media.

Activity on plums, meanwhile, will include an in-pack recipe leaflet and public relations activity, while cherimoya and persimon - promoted from October - will feature demonstrations to consumer journalists by the Tapas Brindisa chef José Manuel Pizarro. The strawberry and raspberry campaign will feature consumer media activity including recipe development and advertorial articles.

The generic part of the campaign promotes all fresh Spanish fruit and vegetables. Following the success of the National Primary Schools Competition, which is running for the second year in 2008, Foods from Spain is launching a new competition to students on catering and hospitality courses, the overall winner of which will be offered a stage work placement at El Bulli, Restaurant magazine’s Best Restaurant in the World for the last three years.

María José Sevilla, director of Foods from Spain, said: “We are very proud to reveal the contents of our fresh produce promotion, which has become stronger in each year since it was launched. Using a well-targeted mixture of in-store and in-pack activity, combined with magazine advertisements and public relations, we are promoting Spain’s fantastic fresh produce on both an individual and a collective basis.

“We are also actively encouraging other Spanish fresh produce associations to join our integrated promotional effort in the UK. This could include anything from avocados or speciality salads, to pomegranate or loquats.”

For more information, images or recipes, featuring Spanish fresh produce please contact:

Dominic Weaver, RED Communications Ltd, on 01480 465953. Email: dominic@redcomm.co.uJanine Gilson, Foods from Spain, on 0207 467 2360. Email: jgilson@mcx.es

Or visit: www.foodsfromspain.co.uk

Download this article as a PDF

Latest press releases

Picota cherry recipes: In season June & July

Seasonal recipes: Spanish strawberries & raspberries

Spanish strawberries and raspberries are now in season.

First Picota cherries of the season on course

Picota cherries - beginning of 2009 campaign release

Seasonal Spanish Food: Recipes using Picota Cherries

Jose Pizarro creates some delicious recipes using Picota cherries

London student becomes Spanish Young Chef of the Year 2008

Winner of the Spanish Young Chef of the Year competition

Foods from Spain unveils Spanish Young Chef competition

Foods from Spain is inviting up-and-coming student chefs to design a fantastic meal using Spanish fruits – and win a working break in Spain at the world’s best restaurant, El Bulli.

5-a-day collage wins Foods from Spain schools competition

Foods from Spain has announced the winner of its National Primary Schools Competition, part of its promotional campaign for 2008

Foods from Spain unveils new look for 2008 integrated promotional campaign on fresh produce

Foods from Spain has released details of its integrated campaign for fresh produce for 2008

New season 2008: Picota cherries

Stalkless Picota cherries are in season from mid-June until the end of July. These unique fresh cherries are widely available in the UK – only at this time.

Foods from Spain launches national healthy eating competition for children

Primary school children around Britain can win up to £3,000 for their school by entering fantastic collages on the subject of fruit and vegetables into a competition run by Foods from Spain

New season 2008: Spanish plums

Spanish plums are in season from mid-May until October. They are at their best in July and early August, before the English plum season begins

Foods from Spain announces winner of National Primary Schools Competition

Foods from Spain has announced that Kingston Primary school in Essex has won first prize in its first ever National Primary Schools Competition

Picota cherry season begins Spain’s in store promotion

Picota cherry season begins in UK supermarkets

Foods from Spain launches largest promotion

Foods from Spain unveils campaign for 2007

Preview latest release >